I still love to learn from customers.
and After 23 years navigating the conversations as a Customer Experience (CX) Marketer, I intrinsically know how to truly understand their needs. And naturally, provide them with a customer-centric User Experience (UX) that is intuitive and easy for them to use. These experiences have shaped my belief that UX design should be accessible, and stir a desire for involvement to champion users on an enjoyable path that is Inclusive, Relevant, And Human.
hidden superpowers among UX:
CX Marketing, Digital Analytics, Master Storytelling, Client-facing, Advising, Lead Generation, Customer Acquisition, SEO and SEM, Quantitative and Qualitative Analysis
Recent Projects
SWAY
How I designed an advanced technology tool to share more information publicly to enhance the informal relationship between the community and their city government
10 weeks, 4 sprints, Otter ai, Figma, Miro
Catalyst
How I used 6-8-5 Sketching, User Surveys, and Paper Prototyping and Formative testing to configure an old publishing source to prioritize its users.
11 weeks, 4 Sprints, InVision, Sketch
One Healing Space
How I used Contextual Research, User Interviews and User Testing to update an existing online mental health counseling website.
8 weeks, 3 sprints, Otter.ai, Figma, Miro
Bon Voyage
How I created a Responsive App Design to communicate the best UX features that matters most to a user’s traveling experience.
5 weeks, Figma, Sketch, InVision, Flinto, Mural